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MASSIVE TAKEOVER IN NYC
Bringing the magic of the game to Niketown New York

NIKE WORLD BASKETBALL FESTIVAL

THREE-WEEK TAKEOVER AT NIKETOWN NEW YORK

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In the summer of 2010, Nike Inc. and USA Basketball brought the world's best basketball teams, pinnacle retail takeovers, and top musical performers to New York City for the inaugural World Basketball Festival, a four-day celebration of the performance and culture of the game of basketball.

 

Nike partnered with us to conceptualize, design, and produce a retail expression of the festival. By fusing superb products and creative environments, we were able to engage and capture the attention of local New Yorkers and visiting festival-goers.

ROLE

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CONCEPT
CREATIVE DIRECTION
NIKE INTERNAL SELL-IN
SITE SURVEY
GRAPHIC PREPARATION
VISUAL MERCHANDISING
PRODUCTION COORDINATION
INSTALL SUPERVISION

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AWARDS​

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VMSD 2011

INTERNATIONAL VISUAL COMPETITION

Best in Show

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VMSD 2011

INTERNATIONAL VISUAL COMPETITION

In-Store Storewide Promotions, First Place

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RETAIL DESIGN INSTITUTE'S INTERNATIONAL STORE DESIGN AWARDS

Special Award for Innovative Signage/Graphics, New Floor or Shop Within an Existing Department or Specialty Store

 VIEW OF FIVE-STORY ATRIUM WITH 13-FOOT HANGING FIGURES

 VIEW OF FOUR-STORY EXTERIOR GRAPHICS

INDIVIDUAL CELLS

 VIEW OF RIGHT SIDE T-ZONE

 VIEW OF LEFT SIDE T-ZONE

 JORDAN SHOP

 FOOTWEAR LOUNGE | THE FIRST TIME NIKE, JORDAN AND CONVERSE WERE SHOWN TOGETHER

 SUSPENDED 3D ATHLETES INSPIRED BY THANKSGIVING DAY PARADE

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