DAMON JOHNSTUN
MASSIVE TAKEOVER IN NYC
Bringing the magic of the game to Niketown New York
NIKE WORLD BASKETBALL FESTIVAL
THREE WEEK TAKEOVER AT NIKETOWN NEW YORK
In the summer of 2010, Nike Inc. and USA Basketball brought the world's best basketball teams, pinnacle retail takeovers and top musical performers to New York City for the inaugural World Basketball Festival, a four-day celebration of the performance and culture of the game of basketball.
Nike partnered with us to conceptualize, design and produce a retail expression of the festival. By fusing superb product and creative environments, we were able to engage and capture the attention of local New Yorkers and visiting festival-goers.
NIKE WBF
ROLE
CONCEPT
CREATIVE DIRECTION
NIKE INTERNAL SELL-IN
SITE SURVEY
GRAPHIC PREPARATION
VISUAL MERCHANDISING
PRODUCTION COORDINATION
INSTALL SUPERVISION
AWARDS
VMSD 2011
INTERNATIONAL VISUAL COMPETITION
Best in Show
VMSD 2011
INTERNATIONAL VISUAL COMPETITION
In-Store Storewide Promotions, First Place
RETAIL DESIGN INSTITUTE'S INTERNATIONAL STORE DESIGN AWARDS
Special Award for Innovative Signage/Graphics, New Floor or Shop Within an Existing Department or Specialty Store
SWING MANGA VIDEO
PRADA COMMISSIONED JAMES LIMA VIDEO INTERPRETATION
All Videos
INDIVIDUAL CELLS
They turned the store into a faux arena with nets, locker rooms, jerseys...even floating larger-than-life figures of Kevin Durant, Yi Jianlian, Anderson Varejao, and Jose Barea suspended in a clash-of-the-titans type installation.
MIKE GUSTO - MY MODERN MET