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A NEW HEROINE

Worldwide winning manga

SWING SUNGLASS MANGA

CONTEST THAT BECAME A NATIONWIDE LAUNCH

Prada launched a contest asking participants to design a fantasy heroine who must wear Prada Swing sunglasses in a comic strip, exploring the possibilities of how different creative worlds can intermingle without any set rules. Always looking for a new challenge and a chance to explore our creative talents, we chose to participate.

Inspired by film noir, our manga was created using computer renderings in which the Swing sunglasses reflect the storyline, visually telling a compelling story with the use of recognizable New York landmarks while weaving in notable jazz references.

ROLE

CONCEPT

ART DIRECTION

STORYBOARDS

COPY

GRAPHIC

RENDERING

PRODUCT PLACEMENT

AWARDS

PRADA SWING MANGA

CONTEST WINNER
1st Place Milan Italy 

SWING MANGA VIDEO 

PRADA COMMISSIONED JAMES LIMA VIDEO INTERPRETATION

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INDIVIDUAL CELLS

With over 600 entrants worldwide,

Prada's creative director

was drawn to the sophistication

CLARA MATTEUCCI - PRADA PRESS OFFICE

PRADA SWING SUNGLASS HUT LAUNCH

 

Our story portrays the heroine as both empowered and non-violent. The end result is an innovative comic strip that has a unique quality befitting of the luxury style of the Prada brand. With more than 600 entrants, we received first place and Prada chose to create a video by Hollywood director James Lima and use the original artwork as the nationwide launch of the Swing sunglass through Sunglass Hut.